Category: Uncategorised

The outbreak of the pandemic has changed the way of life as we know it. Similar to how a lifestyle transformation was essential for the human race to survive, a digital transformation was the need of the hour for many businesses to stay relevant and adapt to the new normal. NICE Friend, Sivaram Kuppachi of Zamstars writes about the journey of a digital transformation of a business. Read on.

“India has always been perceived

A new breed of entrepreneurs is emerging to convert the Goan feni metaphor to that of the Scotch whisky one.

The word whisky comes from ancient Gaelic that means “Water of Life”. There’s a need for more passionate people with the entrepreneurial mindset to deliver the water of life to the India story and to make Goan feni, mahua and other desi brews as successful as Scotch whisky or tequila!

Network of Indian Cultural Enterprises – NICE will work towards creating an ecosystem with the cultural entrepreneurs being central players, assisted by funders, mentors and experts. We believe that these successful cultural businesses will ultimately help build Brand India.

India is the world’s largest

India’s gastronomical heritage has laid

The Network of Indian Cultural Enterprises (NICE), incubated by the Center for Soft Power, is such an initiative aimed at nurturing cultural and creative entrepreneurship and harnessing the economic potential of Indian culture.