Diwali with Mithai or Chocolates?

“India has always been perceived as a Mithai country, but in the past 5 years, the big switch has finally happened. Fancy chocolate hampers on Diwali have replaced the Mithai […]

Calling Feni and Mahua Entrepreneurs: Lessons from Scotch Whisky

A new breed of entrepreneurs is emerging to convert the Goan feni metaphor to that of the Scotch whisky one.

The word whisky comes from ancient Gaelic that means “Water of Life”. There’s a need for more passionate people with the entrepreneurial mindset to deliver the water of life to the India story and to make Goan feni, mahua and other desi brews as successful as Scotch whisky or tequila!

What is a Cultural Enterprise?

Network of Indian Cultural Enterprises – NICE will work towards creating an ecosystem with the cultural entrepreneurs being central players, assisted by funders, mentors and experts. We believe that these successful cultural businesses will ultimately help build Brand India.

Why Not Indian Dairy Brands on Global Shelves?

India is the world’s largest producer of buffalo and goat milk, with about 22% of the global production. It also has the second-largest cattle inventory in the world. The global […]

Traditional Superfoods can Enhance India’s Soft Power

India’s gastronomical heritage has laid strong emphasis on the ideals of holistic wellbeing and conscious consumption. Ancient Indian texts and works of Ayurveda have elucidated on the bearing dietary practices […]

Reviving India’s Cultural And Creative Economy

The Network of Indian Cultural Enterprises (NICE), incubated by the Center for Soft Power, is such an initiative aimed at nurturing cultural and creative entrepreneurship and harnessing the economic potential of Indian culture.