#NICEStories: Terracotta by Sachii- Handcrafting Pottery with Passion

Pottery is a timeless craft tradition of India. Terracotta by Sachii is on a mission to save the dying clusters of Indian Pottery. Combining her passion, experience and knowledge, Sachii Tripathi aims to strengthen and empower indigenous potters of our country. With a stellar team of master craftsmen, she connects traditional artisans with discerning craft lovers through the power of e-commerce!
Read on to know how Sachii leveraged her love for designing to create a brand that strengthens our unique styles of indigenous clay crafts and the dwindling artisans behind it.

#NICEStories: Investing in Adukale, a Food Cultural Business

Looking to fund your cultural enterprise but don’t know how it works? Our recent talk with one of the investors of Adukale – a food-based cultural enterprise covers just that. Adukale is a cultural food enterprise selling ready-to-eat items made with natural ingredients without any added preservatives. Investor Ashwathnarayana talks about the process and challenges behind investing in cultural enterprises. Ashwathanarayana along with his ex-colleagues at Infosys started a Social Venture to invest in early seed level companies that are heading towards becoming promising startups. He talks about the process and challenges behind investing in cultural enterprises. Read on to find out what Ashwathnarayana has to say about Adukale’s growth along with the broader picture of being an investor in other such cultural enterprises.

#NICEStories: Adira Thoughtful and Sustainable Gifting

Corporate gifting rises to a whole new level with Adira Thoughtful Gifting! If you are a company looking to gift your employees more thoughtfully, then Adira is your go-to place. Adira – Thoughtful Gifting was created by Kadambari Misra, nearly 2 years ago. She started Adira with a motive to put more thought and care into corporate gifting. During her job in the corporate world, she noticed constant negligence in the gifts people like her received from the company. She believes gifting should be based on aesthetics, reusability and thoughtfulness. Catch our conversation with Kadambari as she recounts the inception of her brand and highlights the representation of India’s heritage in her cultural enterprise. 

#NICEStories: Travelling through Time with Heritage Inspired

Ever wondered about the rich legacy left behind by our ancestors? Heritage Inspired is here to traverse the trails of history and find out answers to millions of unanswered questions about our deep heritage.
Experiential and insightful tours etched in the prosperous South Indian heritage, Heritage Inspired promotes all-inclusive luxury tourism.
Follow Anand Rajarathinam’s detailed journey as he weaves out an enterprise out of a sheer passion for Indian history.

#NICEStories: Paytaan – Revamping the Indian Leather Footwear Industry

Paytaan is a cultural enterprise that focuses on the manufacture and trade of leather footwear like Kolhapuri chappal. 

Kolhapuri chappals date back to over 800 years ago worn mainly by the royal lineage- a matter of honor. This elevates the importance of this uniquely crafted product in the cultural history of India. Paytaan is more than just chappals – they are focused on building a better ecosystem for this industry while creating an international brand for Indian craftsmanship.

Let’s take a deep dive into the roots of Paytaan with the founder, Anurag Kokitkar.

#NICEStories: Shoegaro Platform for promoting and selling Indian Handmade Footwear

What’s better than handcrafted footwear that’s affordable and convenient? Shoegaro is a cultural enterprise acting as a platform for artisans to sell handmade footwear. So far, almost 250 artisan families have been positively impacted through Shoegaro. It aims to uphold the Indian art of shoemaking, while making it affordable for customers as well as profitable for the artisans involved. Follow our conversation with Ankit, as he talks about the inception of Shoegaro, the state of artisans in this industry and the challenges that came along while setting up this private enterprise.

Part 3 – Brand Strategy: What’s in a Name?

How often have you judged a book by its cover? A brand name and logo is the jacket worn by any enterprise.
How can you imbue meaning into a brand name? Which palette makes up the perfect logo? How can you sync the brand name with the brand characteristics? Read on to understand how to convey the brand story with the brand name and logo. From Branding expert, Preeti Sawhney.

Part 2 – Brand Strategy: Creating a Brand Identity

Some things cannot be fixed with a simple cosmetic surgery, especially a concept as long-lasting as a brand identity. Brands, especially in their early stages must work towards creating a cohesive brand identity.

How can you craft a brand impression for your enterprise? How can your identity convey an experience tailored to the customer’s expectations? Read on to gain brand strategy expert, Preeti Sawhney’s insights as she explains the components of a brand identity.

Different Funding Sources for Entrepreneurs

The pitch to secure the right amount of funding is daunting for any entrepreneur. Furthermore, securing the right method of funding is an important factor as well.

Read on to gain insights into equity, loans, grants and practices to follow to raise capital.

#NICEStories: Miharu – Bringing a 4,000-year-old craft from Bengal back in vogue

Do you know what the latest buzz in the jewellery industry is? A 4,000 year-old craft from West Bengal is back with a contemporary twist! Miharu is a cultural enterprise producing handmade accessories from the ancient crafts of Bengal. Parul Bajoria started Miharu when she discovered this dying craft is still prevalent in her hometown Bankura. Follow Parul’s journey as she describes the learning curve she has encountered since she started her social venture.