What is the Role of NICEorg – Network of Indian Cultural Enterprises? A Note from CEO, Vidhyashankar Sathyamurthi
NICE Org aims to be a catalyst for building Brand India by empowering Indian cultural enterprises. CEO Vidhyashankar Sathyamurthi elaborates.
Go Beyond Business – Create a Sustainable Ecosystem on #NICEShareAndCare
All businesses need to be embedded in the ecosystems they operate in. A cultural entrepreneur has the added responsibility of working to create a sustainable ecosystem for the products, services and experiences being designed, curated and delivered.
Branding & Strategy Adviser, Mentor and NICE Friend, Preeteesh A, elaborates. Read on.
#NICEStories – Unique Range of Indian Handcrafted Products at Tamaala with Founders Suvarna and Vinay
Tamaala sells a unique range of handcrafted home decor & gifting products from artisans across India to the discerning consumer through a story-telling method. Tamaala placed 3rd at the NICE Aarohana Business Plan Competition – Early Stage.
Featuring the Tamaala story on NICE Stories.
#NICEStories – Promoting a Sustainable Lifestyle with Eco-friendly Products at MyONEarth With Founder Nitika Sonkhiya
MyONEarth is a one-stop-shop for all things sustainable and eco-friendly. MyONEarth was a finalist at the NICE Aarohana Business Plan Competition – Growth Stage.
Featuring the MyONEarth story on NICE Stories.
There is Nothing Soft about Soft Power
A nation’s Soft Power is based on the use of three resources: its culture, its political values, and its foreign policies.
NICE Friend, Sridhar Pai Tonse, elaborates about Soft Power and the NICE vision in this essay.
Required: Jugalbandi in Cultural and Creative Businesses
Billion-dollar cultural brands like Levi’s jeans, McDonald’s, Corona ($8b beer brand from Mexico!), Louis Vuitton, Gucci and so on emerge from the cultural credibility of their countries of origin. It is time that the building of Indian cultural brands occurs. It is time for Brand India to take shape.
