Sanjay Anandaram, Co-founder NICEorg spoke at the panel discussion on “Catalyzing Cultural Entrepreneurship” at the TiE Global Summit, held in Hyderabad from 11th – 14th December.
Sanjay Anandaram emphasized the importance of a strong branding, storytelling and marketing strategy for the success of India’s cultural enterprises. He also mentioned how branded cultural products, services and experiences can empower the cultural ecosystem and shape Brand India.
This was the first of its kind panel discussion which highlighted India’s cultural industries. Other panelists included Nitin Navandher from ImAvtar and Dushyanth Sridhar, founder of Desikadaya productions.
TiE Global Summit (TGS) is a flagship conference of TiE Global held annually. This conference was attended by 3000+ entrepreneurs, 200+ industry experts and mentors. NICEorg is glad to be partners with three of India’s leading TiE Chapters – TiE Bangalore, TiE Chennai and TiE Hyderabad.
