NICE Enterprises Participate in SOMA – Festival for the Arts

NICEorg partnered with the Shankaraa Foundation for its flagship cultural event – SOMA: Festival for the Arts, organized in Bengaluru from 10 – 12 February 2023.

The three-day festival was a rich cultural immersion with several artisanal products on display by cultural enterprises as well as craftspeople from across India. Seven NICE Cultural Enterprises exhibited their products at SOMA: Festival for the Arts and engaged with school and university students, art lovers and others. These enterprises are:

  1. Zishta: Traditional and handcrafted cookware and home decor products.
  2. Calpod India: A creative learning and craft platform offering a variety of handcrafted accessories, souvenirs and artworks.
  3. Well O Sip: Offering immunity-boosting concoctions through tisanes made from natural Ayurvedic herbs
  4. Tamaala:  wooden products, ancient Indian games, handicrafts, and stationery made by artisans from Channapatna and other clusters in India
  5. Bhogaraju Foods: Healthy pickles, spice powders, chutneys and snacks made using traditional family recipes.
  6. Indic Inspirations: Home decor objects that celebrate India – its culture, history, scientific achievements and more.
  7. Coolture Designs: Fun and interactive games to learn Sanskrit and the art of design thinking based on Indian knowledge.


Arunima Gupta, Principal at NICEorg also moderated a session with cultural entrepreneurs on Bringing Cultural Brands Home. Panelists included Vasudha Bhogaraju, Director at Bhogaraju Foods, Meera Ramakrishnan, Co-founder at Zishta and Neelacantan, Co-founder at Coolture Designs. The panelists shared their entrepreneurial journeys, inspirations and the motivation to build unique Indian cultural enterprises

SOMA: Festival for the Arts also had theatre performances, music concerts by Vasu Dixit as well as Dr Suma Sudhindra and Manasi Prasad and a dance recital by Rukmini Vijayakumar.

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