Rashmi Shukla is an accomplished professional, passionate about building purposeful business and nurturing winning teams. She has managed multiple roles within the Aditya Birla Fashion and Lifestyle (ABFRL) spanning over close to two decades. She is a creative thinker, and an entrepreneurial and consumer champion . Her experience spans critical functional areas – General Management, Strategic Planning, Consumer Insights & Brand Management, Digital & E-commerce, Product and Merchandise specialist and Sourcing and Supply Chain . Currently Rashmi is spearheading Jaypore, an ABG initiative bringing India’s most beautiful artisanal finds to the consumer .