Anchal Jain is the founding partner of Val-More Action Advisory that works with lifestyle and FMCG brands. He is Co-Chair, Creative and Cultural Businesses Programme at IIM-Ahmedabad and a member at Skills Development Committee, FICCI. He was the founder and CEO of Primetex Sarl based in Paris and has successfully built lifestyle brands across the globe. He is today a leading expert in helping companies develop their value creation strategy and has advised top business groups in India and Europe. Anchal is an alumnus of IIM-Ahmedabad.