NICE Investors are committed to the process of creating long-term value by building successful cultural enterprises  At the same time, they seek to generate financial returns, while strongly aligning with the mission and values of NICEorg.  They acknowledge that NICEorg is not an investor, but only a facilitator in the funding process. These investors are realistic, patient, and comfortable with ambiguity. They are flexible with their investment approach and do not expect quick and easy gains.

NICE Investors can consider financially participating in any cultural enterprise that falls under our five focus categories. At present, our focus is on cultural enterprises registered in India. The businesses can be structured as either “for profit” or “not-for-profit” or even have a hybrid structure for different parts of the business. However, they must already have achieved success and wish to continue to grow or have the potential for growth in the eyes of the investors. These can be seed stage to early stage ventures.

They can choose to fund the business of their interest either by investing in equity, by providing a loan, by making a grant, or by a combination of any of these methods. The arrangements will be made directly between the enterprise and investors, facilitated by NICEorg, if required. Through the #NICEAngels program, the investors can gain access to high potential brands and businesses.

The NICE Investor understands the nature of cultural ventures supported by NICEorg, and believes that returns will be generated by building successful businesses over time. These returns can be either through redemptions, secondary sales, acquisitions, dividends, repayments or even an IPO in select cases, or a combination of these, depending on the nature of NICE Investor funding and the stage of the venture. NICE Investors envisage a 5 to 10 years horizon for returns on investment.

The start-ups are screened by an expert panel of mentors, investors and Team NICE for NICE sector fit, revenue & sustainability, addressable market and growth envisaged route to profitability, besides, the strength of the founding team.

NICE team does the basic due diligence (DD) on a best effort basis requesting disclosure of company registrations and GST details, Indian Bank account, IP or legal cases pending. This is not a substitute in any way for the legal, financial, customer and other due diligence to be done by the NICE Investor prior to funding.

NICEorg will facilitate interaction with Cultural Enterprises based on a basic DD conducted on a best effort basis. NICEorg will, upon request, further help with identifying service providers like investment bankers or legal services or accounting firms to help close the transaction.