Focus Categories

Health, Beauty and Wellness

Millennials are focusing increasingly on mindfulness, Yoga, Ayurveda and herbal remedies for their wellbeing. We support health and beauty enterprises that can transform lives and expand the current $17 Billion Indian wellness industry to an estimated $60 Billion by 2030.

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Food and Beverages

India’s food processing sector is one of the largest in the world, with output projected to reach $535 Billion by 2025. Farm to fork, organically grown, vegetarian and superfoods are the trends defining food choices. India’s culinary heritage has long encompassed these trends as common kitchen practices.

It is time to share this centuries-old wisdom with the world through Indian-origin and Indian-owned food enterprises. The scaling up of the food and beverage industry will also generate revenue worth $11 Billion by 2024 and contribute to the national economy. After all, is it Turmeric Latte or Haldi Doodh?

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Fashion and Accessories

The value of handwoven garments and clothing with exquisite prints and patterns, a pure cashmere, a handmade bag or jewelry can never be matched by fast fashion. 

As locally made, handcrafted products are capturing the global imagination, the future of fashion could well be Made in India. The good news is that India’s textiles and apparel exports are estimated to reach $70 Billion by 2025 and India’s own market size to rise, at $160 Billion, to the fourth position in the world.

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Home Decor and Furnishings

From bed and table linen to light fittings and accessories to furniture, timeless Indian artifacts draw inspiration from nature and reflect centuries-old artisanship. 

These craft forms are legacies that we wish to preserve and promote, especially when the global home decor market, valued at $616 Billion in 2019, is poised to reach $838 Billion by 2027. What better way than making them adorn every home and heart!

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Experiential Tourism

A journey across India is also a journey into oneself. It offers enriching experiences and creates life-long memories for visitors from across the globe. We promote enterprises that enhance India’s global profile through inward and experiential tourism.

As the world recovers in the post-pandemic period, the tourism industry will regain momentum. Improved infrastructure and rising income levels will allow more foreign tourists to travel to – and more Indians to travel within — India in the years to come. This sector is likely to become a $460 Billion industry and account for 9.9% of the national GDP by 2028.

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