As people around the world adapt to healthier and conscious life choices, the demand for products and services that are meaningful and transformative is rising exponentially. NICE realizes that this demand can be addressed by tapping into the economic potential of India’s millennia-old heritage and traditions. Or, in other words, by strengthening India’s cultural and creative economy.
NICE is a unique platform for young enterprises, rooted in India’s cultural heritage while having an innovative and strategic business outlook, to grow and flourish across global markets.
To accomplish this, we have adopted an ecosystem approach to nurture our entrepreneurs who are ambitious to build authentic Indian brands across our focus categories. Here’s what we do: