Announcing Our New CEO – Network of Indian Cultural Enterprises (NICEorg)

We are pleased to announce the appointment of Vidhyashankar Sathyamurthi as the Chief Executive Officer of Network of Indian Cultural Enterprises (NICE).  Welcome, Vidhya! We look forward to working with you. 

We are pleased to announce the appointment of Vidhyashankar Sathyamurthi as the Chief Executive Officer (CEO) of Network of Indian Cultural Enterprises (NICE)! 

Vidhyashankar has about two decades of experience in starting up, launching new business initiatives, Investment banking for early-stage technology business, media, brand building, marketing, business development and public policy advocacy. He had earlier successful stints with the Times of India group, NASSCOM, Grant Thornton Bharat LLP and Ninestars Global.

He holds a dual Master’s degree from BITS, Pilani and an MBA degree from Cranfield School of Management, UK. He also holds additional advanced certification from Harvard Business School, Yale University and The Takshashila Institute for Public Policy.

Vidhya said, “As we continue to endure challenging times of life and livelihoods, NICE as an ecosystem platform for entrepreneurs has a greater role to play in activating the cultural economy through its growing network of entrepreneurs, investors and mentors and other stakeholders across the globe. 

I join the team of NICE people in this mission to build Brand India through cultural entrepreneurship and help deliver on the dreams and aspirations of millions of Indian entrepreneurs in the 21st century. 

I look forward to building an enduring institution, collaborating with all stakeholders to ensure entrepreneurs succeed in their quest to build successful cultural enterprises while bringing benefits to the society at large”


Hari Kiran Vadlamani, founder of NICE said, “We warmly welcome Vidhyashankar to the NICE family. After our formal launch, last October, co-founder Sanjay and the team laid a very good foundation through the NICE Aarohana program culminating in a successful business plan competition thereby establishing our credentials with various stakeholders in the cultural and creative economy. 

With Vidhya at the helm, we are now all set to grow to the next level as he brings with him the necessary skills and experience to take forward our mission to build a culturally vibrant India beyond its borders.” 

Sanjay Anandaram, co-founder of NICE said, “As we soon approach the second year of operations at NICE, we are fortunate that someone of the caliber of Vidhyashankar has joined us. It will greatly benefit NICE as it embarks on the next phase of its evolution towards its vision. I look forward to working with Vidhyashankar in making this a vision, a reality”. 

The NICE Mission

NICE is a catalyst for building Brand India through its cultural and creative economy. We pursue our vision by nurturing Indian cultural enterprises. To this end, we enable an ecosystem of investors, mentors, service providers, industry experts, corporations, policymakers and others. 

We are focused on five NICE Sectors, driven by a vision, a set of values and governed by a code of conduct.  

To know more about NICE or to connect with us, send us a mail at namaste@localhost


Read the full press release here.

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